Monday, October 24, 2011

$54 million weekend premier for 'Paranormal Activity 3'

'Paranormal Activity 3'
Is it just me or is their a scary-movie shortage at the theaters this year. With only a week till Halloween, I was expecting a plethora of squeals to movies like 'Saw' and 'Halloween'.  It seems the studios were aiming for quality not quantity this year.

'Paranormal Activity 3' over-performed at the box office on opening weekend, bringing in $54 million. The film is actually a prequel to the original, taking place in the 80's.

The studio reported this was the highest movie premier ever for a horror film.  Not bad for a franchise that started with a $15 thousand budget.

'Paranormal Activity' gained national attention in 2009 when audiences across the nation voted for a national release of the film. Refresh your memory by reading this blog post.

For those brave souls who watched it this weekend, what did you think? How does the prequel measure up to the first two films?