After a million online votes, Paramount Pictures is releasing Paranormal Activity nationwide. Just goes to show that Americans love their scary, freaky movies.
This is the first time the public got a chance to vote on the films released by movie studios. I think this was a really smart promotional move on behalf of Paramount Pictures.
Voting has always been used to engage and interact with the public, so why not try it with movies? Genius.
Most of the hype over this movie has come from the option to vote on a nationwide release. That is definitely what attracted my interest in the film.
Of course the good reviews and scary trailers had something to do with it too. E! Online said the movie was "one of the decade's scariest films."
This movie has made some serious money considering its budget and limited release. Right now it is at number four at the box office with $8,280,000.
So for those who voted to see the film, congratulations, democracy has served you well. Celebrate your victory by attending the nationwide opening of the film this Friday, Oct. 16.
To get more info on the movie and see trailers visit http://www.paranormalactivity-movie.com/. I also recommend Facebook.com/ParanormalActivity to read reactions/reviews from fans.
Subscribe to:
Post Comments (Atom)
Perhaps this method of voting for movies should be utilized more often. I figure that there are many low budget films that are worth watching on the big screen, but theaters often are wary of purchasing such films.
ReplyDeleteI think voting was a great tactic to get the movie noticed and to generate hype, it will be interesting to see if this technique will spread. It was a useful method as it engaged the audience and most likely caused knowledge of the event to spread through word of mouth.
ReplyDelete