Sunday, May 22, 2011

'Dark knight rises' kicks-off marketing campaingn


Who ever is managing the marketing for this film has done an impressive job. This is the first officially released photo from the third installment of the Dark Knight franchise. The eerie photo of the villain Bane isn't necessarily the impressive part, its the channel of distribution.
They started with an official website for the film, which leads to a black screen and some strange audio sounds of incoherent chanting. Some clever coders discovered their was an embedded code in the message and came up with a Twitter hashtag #TheFireRises. The tag lead to this image.
According to an article on Yahoo! this is exactly how Batman finds Bane in the comics, by decoding an audio message. This viral-marketing campaign certainly got people interested. The creative team behind this should be really proud.

Thursday, May 5, 2011

'Glee' coming to a theater near you


I was crushed when I looked up 'Glee's' concert line-up and found no stop in Texas. Actually, no stop anywhere near Texas! Apparently, Fox felt sorry for me and countless others who will miss "Glee Live! In Concert!"
So prepare yourself, Hollywood Reporter announced plans to turn the tour into a 3D movie. Fox plans to show the movie for a 2 week period starting Aug. 11.
I don't know if I should be excited or mortified. I'm really starting to resent the 3D craze, but I LOVE Glee. I'm emotionally confused. Sad to say this but, it reminds me of the Justin Bieber movie. When that came out, it was easy to hate the idea and laugh at who ever attended the 3D rip off. But now..... it's 'Glee!'
Obviously, I have some serious interpersonal conflict regarding this issue. Let me know what you think. Are you willing to pay to see this 3D movie?

Tuesday, May 3, 2011

Mom from 'The Fighter' passes away


Alice Ward, played by Mellisa Leo, passed away last week at the age of 79. Leo has often credited her performance, which won her a Oscar for Best Supporting Actress, to Mrs. Ward and her love of her children.

She died in a Boston hospital, one day after being taken off life support. Her family said Ward had been suffering from heart-related problems since early January.

I have no doubt Mr. Ward was loved and will be missed. If she is anything like she's portrayed in the movie, she was a strong women and her family was luck to have her. My heart goes out to her family and loved ones.