Who ever is managing the marketing for this film has done an impressive job. This is the first officially released photo from the third installment of the Dark Knight franchise. The eerie photo of the villain Bane isn't necessarily the impressive part, its the channel of distribution.
They started with an official website for the film, which leads to a black screen and some strange audio sounds of incoherent chanting. Some clever coders discovered their was an embedded code in the message and came up with a Twitter hashtag #TheFireRises. The tag lead to this image.
According to an article on Yahoo! this is exactly how Batman finds Bane in the comics, by decoding an audio message. This viral-marketing campaign certainly got people interested. The creative team behind this should be really proud.
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